As Facebook addresses multiple concerns regarding misuse of the platform ahead of the 2016 U.S. presidential election, the social networking giant announced a series of steps it plans to take in anticipation of upcoming elections.
According to CNN, the company will soon begin applying labels to political advertisements and promotions of certain other issues. The practice is set to begin in coming weeks and will display information including how each ad was funded.
The company plans to provide an online database in June that will allow users to access information about political ads for a four-year period after their initial publication.
Additionally, Facebook will begin requiring verification of the identity and location of anyone submitting such an ad.
CEO Mark Zuckerberg, who is preparing to testify before Congress regarding the company’s 2016 issues, celebrated the latest steps as a move in the right direction.
“These steps by themselves won’t stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads.”